One source, six doors
A website gives an idea a permanent address. Social platforms give people more ways to encounter it. Confusing those roles creates a presence that depends on rented profiles; separating them creates a system that can travel without losing its source.
Web Done Properly is now present on Facebook, Instagram, Threads, X, LinkedIn and YouTube. The name, profile mark, description and destination remain consistent across every profile, while the format can change to suit the place in which it appears.
What changed
- Six official profiles were claimed and completed.
- A recognisable profile mark was adopted across the network.
- The website footer now makes every official profile discoverable from the source.
- Each profile points back to the domain rather than becoming an isolated destination.
- This Build Log entry becomes the first publication distributed through the new network.
The operating rule
The website is the source. Social platforms are doors, not foundations.
That rule means we will not publish merely to appear active. A social post should carry a useful idea in its native format, identify its origin and offer a clear path to the complete work. The message may adapt; the identity and evidence should not.
What we will observe
The objective is not an impressive follower count on day one. We will look for signs that the system works: qualified visits, genuine conversations, useful questions and returning readers. Platform analytics and privacy-respecting traffic signals can help us understand distribution without turning visitors into products.
The first test
This publication is the test. It documents the creation of the network and will be the first source shared through it. The profiles do not announce that the project is visible. They give the project six new opportunities to earn visibility.