Own the foundation.
The domain, source and published files must remain portable. Convenience cannot require dependence.
The rules apply before the results
Principles
Constraints prevent a difficult experiment from quietly becoming an easy success story.
Useful before optimized.
Every page must resolve a real question before it targets a query or format.
Proof before advice.
Recommendations identify what supports them, what remains uncertain and what changed.
No purchased attention.
Paid promotion is excluded so the experiment can isolate earned discovery and recognition.
Publish the denominator.
Numbers include their time window, starting point and limitations. A large number without context is decoration.
Do not rewrite history.
Failed assumptions remain visible. Corrections are dated. Learning is not a clean retrospective narrative.