Experiment 001 / Reusable knowledge1 foundational guide
Web Done Properly
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Useful after the experiment / Updated when evidence changes

Guides

The log captures the mess. These guides capture what remains useful after the assumptions meet reality.

Foundation
16 min read

The online presence blueprint

A practical, evidence-led framework for building an online presence people can find, understand, remember and trust.

Next investigations

What we test next.

  1. 01What makes a domain memorable before it becomes familiar?
  2. 02Does performance change discovery—or only the experience after discovery?
  3. 03What can a new site publish that established sites cannot easily copy?
  4. 04When does useful distribution become promotion?